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WRC Australia Nov 2017

17 - 19 November 2017

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PIRELLI CELEBRATES ITS RALLY INVOLVEMENT IN CARLISLE

The Pirelli Carlisle Rally got underway today at the company’s factory in the city, coinciding with a family day for employees. This is the 26th consecutive year Pirelli has been title sponsor of the rally, which is round two of the British Rally Championship (BRC).

Over 45 BRC rally cars departed one-by-one from the Carlisle factory in front of a large crowd of employees, their families and friends. The crews will be taking on eight special stages during the weekend on the famous and fearsome gravel tracks of the Kielder Forest.

The event was also an opportunity for Pirelli to hold its annual family open day at the factory, and employees and their guests enjoyed a host of activities including a display of supercars, a motorbike stunt show, the Pirelli Formula 1 simulator and mini pit stop challenge, bouncy castle, face painting and much more.   

In addition to employees and their families the Councillor Colin Stothard, Mayor of Carlisle, and Mayoress, Mrs Ellen Stothard, also attended and met both factory staff and the BRC crews. They enjoyed a tour of the Carlisle facility and spoke of the importance of the factory and the rally to the local area. 

Matthew Corby, Motorsport Operations manager for Pirelli, said: “It’s great to once again be sponsoring the Carlisle Rally, it’s such a key event in the city and it has been fantastic seeing all the BRC cars leaving the factory. This year also marks 110 years of Pirelli in motorsport, an area which has been crucial to car tyres when it comes to developing new technology.”